Love in the Time of Hysteria

CeCe and I loved coming up with fun and inventive ways to celebrate Valentine’s Day. Many of our friends have enjoyed crafting these kinds of impish plans for years to add a playful yet loving touch to their embodiment of the day. For CeCe and I, the only condition we would impose on one other was that we couldn’t rely on the typical offerings of treats, cards or flowers to express our feelings. But it wasn’t because they posed a challenge; we just saw that as being somewhat redundant because we used those throughout the year to profess our love. They would range from a simple touch when passing each other around the house, to adding a simple (or silly) expression of love in the form of a love-themed garnish on a sandwich, or a note placed on a monitor, laptop or mirror. Although these were always cherished, they were never the focus of the intent. That was embedded in the act itself; acknowledging that in the midst of a busy or harried schedule, we each took a moment to think of the other, with love.

As fun and expressive as Valentine’s Day can be, you don’t need one day out of the year to celebrate or acknowledge the love in your life. You have 365 of those at your disposal to imperceptibly express your love in ways only you and your partner would understand. Love doesn’t need an object; all it needs is an objective. Something, anything to demonstrate that your love is clear, profound, and uniquely special. That’s what true love is meant to do by default.

The accoutrements you purchase for Valentine’s Day? Well, those are more a way to express your love for the act of consumerism. According to statistics1, a person in their first year of a loving relationship will spend an average of $9,200 on love-related activities and gifts. The statistics go on to show that the average person spends over $192,000 on love in a lifetime; with average person meaning someone who isn’t a celebrity or owns a yacht, and a lifetime presumably lasting about 40-odd years. And what helps to drive these sales is the subliminal messaging that is everywhere. According to another statistic2, more than 100 million songs have been written throughout history that pertain to love. And in today’s modern society, it’s estimated that between 57% to 67% of all songs written are based on the theme of love.

Yet despite all the statistics and the plethora of information generated about, for, and in honor of love, many people not only consider it difficult to find, but vehemently believe that a soulmate is an impossibility. Having experienced both sides of that coin, I’d like to give you my $0.02’s worth that you may (if you wish) mull over as you make your plans for Valentines.

The mysteries of love are neither exclusive to the domain of youth, nor is the beauty of passionate love solely found in their playground. The essence of true love; that deep and lasting affection that not even death can abolish, resides within a heart that understands the importance of limitations. Limitations of the body; of dreams or fantasies, and even life itself. It’s a heart whose love doesn’t dwell solely on what the flesh can offer, but rather what the mind can conjure. A heart whose love doesn’t diminish along with physical strength or beauty. Bodily attributes will change despite all attempts to the contrary. Yet love’s resolute devotion sees beyond that to celebrate the companionship, passion, laughter, and joy that continue well beyond the ravages of time or illness. This is the heart of a soulmate; one who knows that love is what bears the fruit of life’s endless treasures; not the other way around. For life exists within a framework of mortality. But for a soulmate, love exists as a form of pure energy, and energy never dies.

So as you’re getting primed for a wonderful Valentine’s Day with your significant other, don’t dwell on the objects of your affection; focus on the objectives of your heart. And for those of you who worry about ever finding true love: Stop. There’s no point in getting all wrapped up in actively trying to find the love of your life. That person is out there, but they’ll only appear when you stop looking. One of the more common things about looking for true love that many people experience is just how uncommonly difficult it was to find. That’s because love is never about the search; it’s about its willingness to reveal itself to you. In the end, love is never sweeter than when it enters your life in total silence.


  1. https://www.shaneco.com/theloupe/articles-and-news/the-cost-of-love/ ↩︎
  2. https://www.linkedin.com/posts/stevenheizmanncpa_the-percentage-of-songs-about-love-is-notably-activity-7127690724464103424-UviJ ↩︎

2 responses to “Love in the Time of Hysteria”


  1. Frank, this is such a beautifully written reflection on love, and I couldn’t agree more, love itself is the gift, needing no embellishments. The way you and CeCe approached Valentine’s Day, focusing on creativity and everyday gestures, is love in its purest form. Love is not about appearances or grand displays; it is about presence, thoughtfulness, and a connection that endures beyond time.

    I have been truly fortunate to find the one who makes my heart whole, with depth, warmth, and an unspoken understanding that transcends words and time.

    This piece is not just a heartfelt tribute to CeCe but also a reminder to cherish love in its purest form, every single day.

    In honor of this beautiful reflection on love, I am reminded of a song by one of my favorites, Nat King Cole…

    The greatest thing you’ll ever learnIs just to loveAnd be lovedIn return.

    1. Maria – Thank you for yet another wonderful and insightful note. Over the years, I’ve learned that every experiential moment in life, no matter how seemingly innocuous, builds and strengthens our abilities to recognize, understand, and treasure the gifts that flow in and out of our lives; true love being the most cherished of all. I have been so overjoyed for the love you found in your life; what you wrote about it is the crux of the message I wished to convey for Valentine’s Day: To open your heart to a love with “an unspoken understanding that transcends words and time.” That is the essence of a soulmate; yet so many will ascribe qualities to love that are bound to the very nature of life’s impermanence. Love transcends that; it’s at the core of the energy that comprises the whole of existence. It’s why true love completes us. It fills in the missing pieces that make us whole; it gives us the ability to recognize and understand the universal force that connects everything. As always, thank you so much for sharing your thoughts and impressions!

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